Business leaders generally agree on the need for strategy. No business can survive without one because no matter how turbulent and intensely competitive an industry might be, the firm with the right strategies will always have superior results. Performing on top of the market requires […]
How can an organisation build a global force of loyal customers? How can you get people submit to your brand? These are questions every business leader sincerely care about the answers. This becomes even more pertinent in the face of rapidly increasing global connectedness. The […]
By: Brian Reuben, PhD The skilled executive positions his resources with ease because he begins by occupying territory not contested by others. Google Inc launched its search-advertising program, Google AdWords in the year 2000. AdWords represented a revolution in the advertising industry. It was an […]
How is your sales doing? There are three answers I can expect: very well, still pushing, not well. I meet with several senior business executives in several industries every year and I usually get such answers in confidence. No executive talks about how lousy his/her […]
The subject of strategy has enjoyed and still enjoys an amazing popularity in business publishing. There is no lacking of books on the subject and no lacking of experts to write more. But one wonders what there is to still write really. Sad as it […]
by Dr. Brian Reuben Marketing folklore has it that, years ago a new manager took over Parker Pens. His first action was to assemble the management board and ask them a very simple question: who is our major competitor? One by one the board members began to […]
It goes without saying that managers are preoccupied with how to grow their business and deliver results to stakeholders. In highly competitive markets it can also present serious challenges as managers struggle for how to achieve growth. My research shows there are three ways to […]
There has been a never-ending debate whether or not it’s possible to have a sustainable competitive advantage given our rapidly changing business environment. Well, the first thing is to understand that there is no such thing as a permanent competitive advantage. Every advantage is industry […]
The greatest fortunes are made when the cannonballs fall at the harbour, not when the violins play in the ballroom. – Nathaniel Rothschild. ”In rapidly evolving systems, permanent competitive advantage does not exist; there is only continuous effort to create new sources of temporary but […]
In his best-selling book Execution, Larry Bossidy described how he drove performance at AlliedSignal as a CEO. He achieved success by personally negotiating performance objectives with Managers levels way below him. The company outperformed the industry under his leadership but quickly gave up its gains […]