The Art of Strategy


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This book is about having superior performance in business. Superior performance means out performing other organisations in your industry. Outperforming the competition requires having an advantage over the competition, an advantage that enables the business to provide a unique value to clients. This is where strategy comes in. Competitive advantage is not possible without a strategy and executives know it.Superior performance is never a given, it must be earned. It is the result of the managers’ ability to make the right choices consistently. This kind of ability does not come through a casual knowledge of strategy, it is only possible when executives are thoroughly grounded in the subject of strategy.Sadly, this is not the case with many corporate captains. The situation is further complicated with structures and human assets disconnected from the strategic pursuit of the company, organisations designed to fail from the outset resulting from lack of clarity about strategy.This books provides clarity on this important subject – strategy.

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